Canadians need to be aware of, or be able to easily find out about, the CCTS when they need assistance in resolving disputes with their communications service providers. We take seriously the continuing need to ensure public awareness of the services that we provide.
The CCTS undertakes general public awareness activities, such as publishing our Annual and Mid-Year Reports, creating video content for our YouTube page, regular public newsletters, social media activities, and providing media outlets with information and data.
Participating service providers (PSPs) also contribute to building public awareness about the CCTS by carrying out the requirements of the CCTS’ Public Awareness Plan, “Developing Public Awareness of the CCTS”. PSP activities towards increasing awareness about the CCTS empowers customers and demonstrates PSP commitment to consumer protection.
A key objective of the PSP Public Awareness Plan is to ensure that information about the CCTS is readily available to customers when they need it – in most cases, when they encounter a problem. While the level of public awareness about the CCTS is not yet where we would like it to be, our Compliance program plays an important part in ensuring that PSPs are doing their part to provide key information about CCTS to their customers. Our Compliance program will continue to carefully audit and monitor compliance with the PSP Public Awareness Plan.
Public Awareness Plan requirements for PSPs
The Public Awareness Plan requirements fall into the following four categories:
1. CCTS notice and web site links on PSPs’ websites
PSPs must display a specific message on their website informing customers of the CCTS, including information on how to contact the CCTS. This information should be on a dedicated “complaints page” detailing the PSP’s internal complaint-handling process. Additionally, the path to this complaints page must be clearly labelled, easy-to-find and no further than 2 clicks away from the home page.
The CCTS prescribed website message explains that customers must first to try resolve the issue with their PSP. However, PSPs should not give the impression – either through additional language or positioning of the prescribed CCTS notice on their websites – that the CCTS is available only after customers exhaust a multi-step escalation process.
Further, if a PSP website has a search function, it should return a link to the complaints page when a search includes any of the following keywords: “complaint”, “dispute”, “CRTC”, “CCTS”, “commission” and “ombudsman”.
2. Customer bill messages
PSPs must include a prescribed message about the CCTS on customer bills. This message must appear at least four times a year and be placed in a reasonably prominent location compared to other notices of a similar nature. Customers who do not receive bills must be informed about the CCTS by another means, such as the portal they use to purchase pre-paid time or through free text messages.
In addition, customers reviewing invoices or website notices should not be left with the impression that certain subject matters are out of scope, unless permitted by the PSP Public Awareness Plan. When a customer sees the CCTS’ prescribed notice, they must understand there is an independent dispute resolution service available; any added messaging about CCTS availability should be avoided.
3. Customer notification by PSPs
When a customer brings a complaint to their PSP which they cannot resolve, the PSP must inform the customer of their right of recourse to the CCTS no later than the second level of escalation. This means that if the second level of escalation is unable to resolve the issue, they must inform the customer about the availability of the CCTS. For PSPs which do not have an internal escalation process, customers must be informed of the CCTS by frontline agents. Multiple contacts with different frontline agents are not considered an escalation.
4. White Pages message and text
PSPs that publish White Pages directories must include a specific message about the CCTS in the White Pages. The location of this insert should be reasonably prominent compared to notices of a similar nature. Additionally, it should be placed in a logical manner, where a customer with a potential complaint is likely to find it.

Who and what we audited in 2021
In 2021, the CCTS audited 58 PSPs for compliance with the Public Awareness Plan. This included:
- The 25 PSPs that generated the most CCTS complaints in the previous year, as listed in the 2019-2020 Annual Report. These PSPs accounted for about 94% of all complaints accepted by the CCTS.
- 5 PSPs identified as non-compliant in 2021. Throughout the year, the Compliance team engages with some PSPs for specific non-compliance issues requiring a more in-depth engagement.
- 28 randomly selected PSPs. This category ensures that all PSPs, regardless of their size and general compliance status, can be reviewed to determine their compliance with the Public Awareness requirements.
The CCTS undertakes two types of Public Awareness Plan monitoring activities, depending on the category each PSP belongs to:
- Website audits. The CCTS reviews websites of all PSPs in the 3 above-mentioned categories to ensure that all required information is available on the provider’s website in order for customers to easily find out about the CCTS.
- Documentation audits. The CCTS reviews invoices, white pages and internal PSP process documents pertaining to the PSP’s complaint-handling process. These audits are reserved for the 25 PSPs that generated the most CCTS complaints.
Regardless of the PSP category or monitoring activity type, the CCTS follows up with PSPs to present the audit results and, in the event of any deficiencies, to explain what is expected of them to come into compliance. PSPs are required to provide a response within 30 days of receiving the results, explaining how and when any identified issues will be addressed. Our Compliance team continues to work with PSPs until all identified issues have been resolved.
2021 Public Awareness Plan audit results
The below sections discuss the results of the Public Awareness Plan audits.
NEW COMPLIANCE ISSUE: The CCTS Notice Must be Positioned and Contextualized Fairly
While conducting the audits in 2021, we noticed a new issue with the way the CCTS notice was contextualized on some PSP websites and invoices. Specifically, the CCTS observed that some PSPs were:
- adding language on the website or positioning the CCTS message to indicate that a customer must exhaust a specific number of steps in the PSP’s internal complaint-handling process before going to the CCTS; or
- listing certain matters as out of scope for the CCTS on their websites or invoices.
As a result of these trends, the CCTS is concerned that customers may be left with the inaccurate impression that they either must exhaust a number of non-required steps to file a CCTS complaint or that they are unable to file a CCTS complaint at all. This would frustrate the objective of the Public Awareness Plan. It is important that there are no perceived barriers to accessing CCTS’ services.
We informed PSPs which were found non-compliant on these issues why it is problematic that the websites and invoices were set up this way. We also provided guidance and worked with each individual PSP that had this issue with its website or invoices so that they understand the required measures and had a plan to take steps to change the language or positioning to become compliant.
1. Website Review
The CCTS audited 57 PSP websites in order to ensure their customers have access to the required information, such as how the customer can contact the CCTS.
Figure 3.8: Website review – Results per section, all PSP categories
Based on these audits, the CCTS identified the following main issues among the 57 PSPs audited:
- Although most PSPs had CCTS information somewhere on their websites (41 PSPs), only 23 of them had the CCTS information displayed on their complaint page, as required by the Public Awareness Plan. This is a decrease from 2020, when 36 of 43 PSPs who had CCTS information on their site properly placed the CCTS notice on the complaint page of their websites.
- Of the 41 PSPs displaying CCTS information somewhere on their websites, we note a slight increase in the number of PSPs having a link to the CCTS website, moving from 33 in 2020 to 35 in 2021. The remaining 22 PSPs – including those that did not have CCTS information available anywhere on their websites – were deemed non-compliant with these sections.
- The “clearly labeled and easy-to-find path” criterion remained a major non-compliance issue, as only 31 of the 57 PSPs were considered compliant. Additionally, 20 of the 31 compliant PSPs for this criterion were in the top 24 PSPs. Compared to 2021, there is slight improvement as 28 PSPs were found to have a clearly labeled and easy to find path.
- Of the 38 PSPs that had a search function on their website, the vast majority (27) were found non-compliant with the Public Awareness Plan requirements for not being able to return the required CCTS results. These results are likely because of updates made to PSP websites without verifying if those updates impact continued compliance with the Public Awareness Plan search function requirement.
- We noted 12 PSPs had additional language on their website advising a customer must exhaust certain steps before complaining to the CCTS. Of these, there were only 3 PSPs that otherwise would have been fully compliant.
Ten PSPs were fully compliant with the website requirements of the Public Awareness Plan. After notifying PSPs of deficiencies and working with each of them, we were able to confirm that 22 PSPs came into full compliance. This means that 32 PSPs are now compliant with the website requirements of the Public Awareness Plan. Additionally, the CCTS received responses from 13 other PSPs that confirmed they are working on their website to address the compliance issues. Two PSPs remain non-compliant as they have not yet identified how they intend to implement changes to become compliant. The remaining 10 PSPs did not respond to the CCTS’ audit results and attempts to discuss their non-compliance. Our Compliance team will continue to reach out and follow our escalation process to ensure that all non-compliant items are addressed. We will consider what other compliance steps CCTS can take, particularly for PSPs that are not responsive to CCTS’ notices of non-compliance.
For the full results per section with year-over-year changes, see Appendix B.
Reflecting on trends
Each year, the CCTS audits PSP compliance with the Public Awareness Plan. When we first started compliance activities in 2017, the CCTS had 360 PSP brands. The CCTS now has more than 420 PSP brands. Between 2018 and 2021, we audited the websites of 209 PSP brands.
Between 2019 and 2021, the CCTS found that most PSP websites that were audited had mixed results concerning compliance with website requirements of the Public Awareness Plan. Generally, the CCTS finds that PSPs are compliant with the requirement to include information about the CCTS somewhere on their websites, including the link, logo and prescribed message. The non-compliance issues identified over the years are mostly about where and how that information is presented for customers that visit PSP websites. For example, the Public Awareness Plan requires that the PSP complaints page is where PSPs must provide notice about the CCTS. Between 2020 and 2021, there was an increase from 43% to 60% of PSPs who were non-compliant because the PSP’s complaints page did not include the required CCTS information on that page.
PSPs have varying website designs and structures and each PSP determines where on their websites they believe they should include information about how customers can obtain recourse and information about the CCTS. The CCTS looks to see if the information is accessible and easy to find for customers.
Additionally, we are seeing an increase in the proportion of PSPs that are non-compliant with the website search function requirement. In 2019, we identified 27% of the PSPs whose website search function did not return the required results. This increased to 35% in 2020 and 47% in 2021. Based on our individual engagement with PSPs on this issue, we have observed that this is likely due to PSPs updating their websites without checking that their updates are compliant with the Public Awareness Plan requirement.